Digital Marketing Is the Solution You Need for Your Business in the Era Of COVID-19
COVID-19 has been the topic of news headlines for months now, not just in the United States but also worldwide. According to the Centers for Disease Control and Prevention (CDC), as of the eighteenth of July, there have been 3,630,587 cases with 138,782 deaths in total in the United States alone*. Between quarantine, changes in requirements for businesses, and the fear that inevitably arises during a pandemic, this virus has not only taken a toll on citizens’ physical health but also mental health. It has even affected the country’s economic health as the result of businesses having to limit hours and services or even completely close. Even companies that were not forced to close have experienced hardships due to COVID-19. Between constraints on individuals’ finances due to lost jobs and concerns over contracting the virus from other people, businesses that have remained open have experienced decreases in revenue. So, is there a solution available during this tumultuous time to help companies continue to thrive? The answer is yes, and the solution is digital marketing.
What Is Digital Marketing?
In short, digital marketing consists of all business promotion efforts that occur electronically, and in particular via the internet. Digital marketing services can vary from company to company. Still, typical digital marketing services include social media management, Google Ads, Facebook ads, search engine optimization, Google My Business search engine optimization, and more. No matter which digital marketing service a company decides to use, each one has a crucial role to play in promoting a business.
How Can Digital Marketing Help Buffer the Effects of COVID-19 on my Business?
If you want to continue to bring in revenue for your business, adding digital marketing to your marketing plan is the ticket. Digital marketing can always help boost your business, but it is especially beneficial during a pandemic for the following reasons:
- It Can Help You Reach a Larger Audience
If you have observed a decrease in the number of customers that you serve, one of the ways that digital marketing can help rectify this problem is by broadening the number of individuals you market to. Statistically speaking, a larger pool of potential customers offers you a better chance of finding new ones. Unlike traditional marketing, which relies on print ads and word of mouth, digital marketing enables you to promote your company to more people. The fact that everything is electronic means you can market to everyone in your area, not just some, through the internet. As a result, your ad could be viewed by someone in your city who may not have known about your company otherwise, bringing you more clients.
- It Can Help You Target More People Who Are Interested in Your Business’s Services
Digital marketing can not only improve the number of leads that you receive but also the quality. Digital marketing allows you to create ads that target a specific audience. That way, your ads are being viewed by individuals who are the most likely to be interested in what your company has to offer, ultimately saving you time from speaking with leads only to run into a dead end.
- Everything is Going Digital, so Your Marketing Should Too
With the COVID-19 crisis, demand for digital options has reached an all-time high. Company meetings are no longer held in person, but instead, they are conducted via webcam. Virtual open houses are now the norm for real estate agents. People who are having to work from home are spending more and more time online, so if you are going to market to them, going door-to-door is no longer the best option for finding business. With everything else going digital, your marketing has to as well.
Since so many people are searching the internet or scrolling through their social media at an even higher rate than usual, advertising your business to them online is something that you should not think twice about.
- Better Return on Your Investment
Digital marketing poses the possibility of a better return on your investment than other types of marketing. If you are creating custom flyers or mailers, and professionally printing out hundreds of them, you might get a couple of phone calls. But in reality, the leads you receive from those flyers are not going to cover the cost of printing them. Since digital marketing enables you to reach more people and target an audience, it offers a much better possibility of receiving a higher return on your investment. This is especially advantageous when dealing with the financial burdens resulting from COVID-19.
Why Use Ehlen Analytics for your Digital Marketing?
There are many digital marketing companies out there who can help you with your digital marketing. Still, there are several reasons why Ehlen Analytics is the company you can trust with your digital marketing, especially during this turbulent time.
Many other digital marketing companies will try to get you to spend money on all of their services. Unfortunately, this leads to your budget being spread too thin, so you will only receive mediocre results at best. Whenever we bring you on as a client, we always carefully assess your company’s marketing goals, as well as the geographic area where you are located. This analysis helps us to determine which facets of our marketing services are going to give you the best return on your investment. As a result, we end up putting all of our focus into the marketing services that will be effective for your particular industry.
Additionally, we always try to work with your budget. As a small business ourselves, we understand how COVID-19 could be putting some limitations on your advertising budget. We will only try to provide services that will deliver results without you having to go outside of what you feel comfortable spending.
We also want to be there for you during this difficult time. We are not a Monday through Friday type of marketing agency. We have team members available to help you seven days per week. So, whenever you need us, we will be there.
With our marketing services, COVID-19 does not have to affect your business negatively. Contact us today to schedule your consultation for marketing services!